We can't live without trucks. But we can make them work a little harder. Making them advertising vehicles gives trucks double duty. It also makes them prettier and gives their drivers reason to behave. By adding a second function to fuel consumption, Fleet Media contributes to sustainability.

Just one truck operating in a large metropolitan area can deliver more than 40,000 advertising impressions every day! That’s in addition to cat food, carburetors, couches, and air conditioners.

How much media value is Fleet Media worth? More than $10,000 a month per vehicle!

According to research

City truckside advertising can deliver a Daily Effective Circulation (DEC) of 40,500 impressions or more, according to a 3M-sponsored study of truckside advertising conducted in a major city. This compared favorably to outdoor bulletins. Message retention? Higher than outdoor bulletins, according to the study.

Creative agencies and advertisers have discovered that Fleet Media is an excellent, economic way to expand the reach and frequency of any ad campaign. What better way is there than trucksides to bring your message to office and industrial campuses and those communities prohibiting outdoor advertising? And unlike most outdoor advertising, messages on trucksides are intrusive. They're a billboard in motion, grabbing the attention of motorists, pedestrians, shoppers, office and industrial workers and others.

Fleet Media...

• Generates sales while delivering goods!
• Adds new value to the cost of fuel
• Makes 40,000+ city impressions daily
• Costs far less than outdoor bulletins
• Reaches many consumers other media can't