Full graphic coverage is just one of the benefits of Fleet Media's Invisible Frame System, used to secure these banners advertising the acclaimed microbrew, Bridgeport Ales. A minimum of sidewall preparation was required to replace the aging, faded graphics and cracked pressure- sensitive vinyl (inset) with bright, attention-getting new mobile banners.

Northwest retailer Joe's Sports and Outdoor is a pioneer of vendor-supported truckside advertising dating back to 1989. Their ad agency at that time, Cap Hedges & Associates, developed the successful program which led to the formation of Fleet Media in 1998. Joe's fleet graphics, whose vendor messages are updated annually or biennially, also serve as effective on-site billboards at numerous special events

Fleet Media combined a billboard-like branding message and vendor-supported advertising on this 48' trailer. Canvas banners are less than half the cost of adhesive vinyl, once the frame system is installed.

Group Health Cooperative's ad agency recommended Fleet Media as a way to double the impact of their billboard campaign by placing their message on their fleet of trucks.

Fleet Media helped their fleet of well-traveled trailers achieve an attractive new life as a branding medium for this western chain of tire dealers. Can you think of a better way to reach out to tire shoppers?